Backbone Pro | Behind The Design

I enjoyed working on the ‘Behind the Design’ video for the Backbone Pro gaming controller, combining cinematic production techniques with brand storytelling to create an engaging player-facing piece. This polished campaign asset has since reached 2.8M+ YouTube views and strengthened Backbone’s visibility within the gaming industry.

Metagenics | United By Purpose

I produced this project from concept to final cut, shaping the vision and overseeing every stage of production. Responsibilities included developing the script, creating storyboards, directing on set, capturing interviews and B-roll, and leading the editing process. I also managed sound design, motion graphics, and color grading to deliver a polished, cinematic piece that captured the heart of the program and engaged its audience.

LIFEHOUSE | The Power of Love, Knowledge & Gratitude

Lifehouse – The Power of Love, Knowledge & Gratitude’ is a project I produced from start to finish. It goes behind the health program to capture the human side — patient journeys, caregiver compassion, and the transformative power of community. The documentary weaves together interviews, observational footage, and ambient sound to tell a story of hope and healing.

Metagenics | The Advantage

I wrote and directed The Advantage project for Metagenics, a large-scale production designed to introduce and build awareness of the company’s newest product. With a crew of over 20 talented professionals, I worked closely with the actors to capture authentic performances and oversaw the creative direction from concept to execution. Beyond directing, I also took on the editing process, shaping the final piece into a compelling and engaging story that highlighted Metagenics’ vision and innovation.

Elevex | My Love

I wrote and directed Elevex – My Love, a high-end concierge commercial brought to life with a large-scale production across stunning locations. Leading a crew of over 30 professionals, I guided every detail of the shoot to capture an elevated, cinematic aesthetic that aligned with the brand’s luxury identity. I also spearheaded the post-production process, collaborating closely with composers and colorists to ensure the final film delivered both visual sophistication and emotional resonance.

METAGENICS | Quality You Can Feel

I directed, shot, and edited this video for Metagenics’ Global Quality initiative on a modest budget, highlighting the company’s commitment to world-class standards in product purity, safety, and efficacy. Through thoughtful storytelling, cinematic visuals, and efficient production design, the piece captures how Metagenics’ global facilities and dedicated teams uphold excellence at every step of the process.

LIFEHOUSE | The art of food and spirituality”

I wrote, directed, shot, and edited The Art of Food and Spirituality, an intimate short documentary featuring Dr. Deanna Minich and her dedication to health through the LifeHouse study. Filmed as a solo production, the project offered a behind-the-scenes look at Dr. Minich’s passion and philosophy, blending visual storytelling with personal insight to highlight the connection between food, wellness, and spirituality.